Hala A.Malak is design critic, curator and writer, branding consultant and Middle East expert with her own particular view of the world. Born in Beirut during the civil war, she grew up, worked and studied all over the world – Lebanon, USA, Canada, Dubai, Holland, Morocco and Paris. Her multicultural background is reflected in Hala’s versatile approach and continuous interest in design, identity and social change.
Hala holds an MFA in Design Criticism from the School of Visual Arts in New York after studying at HEC Paris. She also holds an undergraduate Bachelors degree in Economics from the American University of Beirut. Her experience in the communication field was mainly as a Strategic Brand Planner, leading strategic decisions and heading new business pitches having worked on award winning campaigns and blue-chip clients.
Hala was an instructor at the American University in Dubai; she also gives seminars and workshops in different countries and schools all over the word. She currently teaches in the Strategic Design Management program at Parsons The New School of Design in NYC. Furthermore, she headed and led a small creative agency boutique in Dubai before starting to consult with design shops, particularly with Tarek Atrissi Design in the Netherlands, where she is editor of Arabictypography.com. Hala is also co-founder of KAFLAB, a platform to experiment with Arab identity through the lens of design and art. She has also done extensive research and work on Identity and Design, more closely about deconstructing the Kafiye, uncovering a powerful Arab icon that led her to curate Beyond the Cloth: The Kafiye Project exhibtion in NYC featuring over 20 emerging and established artists, designers and photographers.
Currently heading her own design consultancy studio, Hala writes, curates and works on a variety of other projects all over the world.
Hala currently resides and works in Brooklyn, NYC.