I ordered something off the Victoria’s Secret website a couple of months back. That was it. I now live in fear. Every time I go down to my mailbox, put in the key and turn, I have one of their catalogs in there. I mean one if I am lucky – sometimes I get two or three! I can’t escape the mass targeting; I am now under their radar, and it seems for good. This is a recurring thing with many retailers; the list is so long that I wouldn’t know where to start.

As I complained about my suffering mailbox, several of my friends, male and female, had the same critiques. I systematically opened my mailbox and take out a bunch of catalogs, leaflets, and flyers and dump them directly in the recycling bin where all other tenants in the building had done the same. I kept wondering why do these companies even bother? At least online there is a junk folder to contain all the unwanted email bursts, but who is stopping the mail spam?

(more…)