
Familiar logos seem to exist perpetually. They don’t. We tend to assume that the start and beginning of a brand icon is limited by our interaction or short-term memory. It isn’t. The Best Ad website puts together a visual historical snapshot of recognizable logos – what they looked like from the beginning until today. Who knew the first Nokia logo was a fish? Firefox, as we identify it today, sprouted from a phoenix and a firebird.
It is similar to looking through old pictures of your grandma and realizing she was a teenager once - you knew she was, but until you see it you don’t really make it real. Or finding out that your neighbor, Steve, was previously Stephanie. Logos, like people, may or may not have aged well - facelifts or total transformations on brands that accompany us through our lifetime. Graphic identities, like the brands they represent, change, grow older and may eventually die even. It is a healthy reminder that nothing really lasts forever.